What is Owning Manhattan?
Owning Manhattan is a Netflix reality series that follows celebrity real estate broker Ryan Serhant and his team as they pursue and sell luxury listings across New York City. The show combines glamorous property tours with a behind-the-scenes look at how a modern, media-driven brokerage operates in one of the world’s toughest markets.
From sky-high penthouses to historic townhouses, each episode showcases high-value deals while spotlighting the intense pressure agents face to perform, build their personal brands and secure life-changing commissions.
Season 2: New Realtors, Bigger Stakes
In Season 2, Owning Manhattan expands its focus with new realtors joining the Serhant roster, adding fresh competition and perspectives to the office dynamic. Executive producers have discussed how the season explores Ryan Serhant’s more personal side, including the challenges of leading a fast-growing firm while maintaining relationships and reputation.
The latest season also highlights how cast members navigate the visibility that comes with reality TV. Some agents have spoken candidly in interviews about what it means to be featured prominently—or barely at all—in trailers and promotional material, revealing how screen time can influence both ego and business opportunities.
Impact on Real Estate and How to Watch
Owning Manhattan arrives at a moment when luxury real estate is under a global spotlight, and the series offers a stylized but revealing look at how high-end deals are sourced, marketed and closed. By emphasizing branding, social media and storytelling, the show illustrates how modern agents sell more than just square footage: they sell a lifestyle and a narrative to wealthy local and international buyers.
Season 2 streams on Netflix, making the series accessible to a global audience interested in New York real estate, entrepreneurial hustle or aspirational reality TV. As new episodes roll out, the show continues to shape public perceptions of Manhattan’s luxury market and the personalities who thrive in it, reinforcing the idea that owning even a small slice of the borough remains a powerful status symbol.