Fiscal Year 2025 Performance
P&G delivered steady results in FY2025 despite macro-economic headwinds. Organic sales grew 2%, with core EPS up 4% on a currency-neutral basis. Net sales hit $84.3 billion, supported by broad category growth.
Focus markets performed solidly: North America up 2%, Europe focus markets up 3%, and enterprise markets up 2% led by Latin America's 4% rise. Thirty of the top 50 category/country combinations held or grew market share, underscoring competitive resilience.
Cash generation remained robust, with $17.8 billion in operating cash flow. The company prioritized shareholder returns, distributing nearly $10 billion in dividends and $6.5 billion in share repurchases.
2026 Growth Strategy and Outlook
Post-flat FY2025 volumes, P&G plans price increases, particularly in the US, to drive revenue. Consensus estimates project 3% net sales growth to $87 billion, with pricing offsetting cost pressures from tariffs and commodities.
P&G is well-positioned for category expansion, targeting unserved consumers and new segments. Superior brand benefits and daily use drive loyalty, even as global growth slows and technology transforms markets.
Challenges persist with consumer uncertainty and geopolitical volatility, but disciplined execution of the integrated strategy promises balanced growth and value creation.
Recent Developments and Earnings Preview
On December 19, 2025, P&G announced a webcast for its second quarter FY2025/26 earnings on January 22, 2026, at 8:30 a.m. ET. Investors anticipate insights into early progress on growth initiatives.
Leadership continuity supports stability, with alumni like Markus Strobel taking key roles elsewhere, highlighting P&G's talent pipeline. E-commerce momentum and share gains in key categories bolster optimism.