What is Google Flow?
Flow is Google’s AI filmmaking tool that lets creators generate cinematic clips, scenes, and full stories from text prompts, images, and other visual ingredients, all inside a browser-based workspace.[2][3][8] It is part of Google Labs and is specifically designed for storytellers who want to move from idea to video with minimal technical overhead.
Under the hood, Flow combines three of Google’s most advanced AI systems: Veo for dynamic video generation, Imagen for high-quality images, and Gemini for interpreting and structuring natural-language prompts.[2][3][6][8] This stack allows users to describe shots conversationally and receive visually consistent, narrative-ready clips in response.
Since launching in 2025, Flow has powered hundreds of millions of AI-generated videos and is evolving quickly with new tools for image creation, video refinement, and scene-level control.[5][8] It sits at the intersection of generative AI and filmmaking, providing both raw generation and the creative controls needed to shape finished stories.
How Flow works for AI-powered filmmaking
Flow organizes work into projects where you manage characters, props, environments, and reference images as reusable ingredients.[6][8][9] You can import assets or generate them inside Flow, then assemble them into shots and scenes using prompt-based controls, timelines, and camera tools.
For video creation, Flow uses Veo to turn text prompts, frames, or sequences of images into dynamic clips, with options for different quality modes like Veo 3 Quality or Fast depending on your needs.[1][4][5] For still imagery and key frames, Flow offers a dedicated image-generation workspace powered by Imagen and Nano Banana models, with more advanced controls in Nano Banana Pro for subscribers.[1][5]
Camera and editing features—such as scene builder, camera adjustment, and extend—give creators fine control over framing and motion.[2][5][6] You can change angles, orbit around a subject, or lengthen shots without re-rolling an entire scene, making Flow behave more like a virtual studio than a simple video generator.
Latest features and creative impact
Recent updates to Flow focus on precision editing and refinement, answering creators’ requests for more control over details.[1][4][5] Users can now generate and refine images in a dedicated tab, tweak lighting, depth of focus, or wardrobe, and blend reference images to lock in a look before converting frames into motion.
Flow supports visual editing via simple interactions like doodling directly on frames, inserting new objects, or removing unwanted characters while reconstructing the background to look natural.[4][5] A camera adjustment feature lets you reshoot clips virtually by changing camera position or motion in existing AI-generated videos, expanding creative flexibility without starting over.[5]
With Veo 3.1, Flow gains richer audio, improved narrative control, and more realistic textures, making its outputs more suitable for trailers, concept films, ads, and educational content.[1][4] Combined with expanding availability through Google’s AI Pro and AI Ultra plans in the U.S., Flow is reshaping how filmmakers, agencies, and independent creators prototype, plan, and sometimes publish video content at scale.[6][7][9]